AFA’s 2010 listing of top retailers and how they recognize Christmas
Based on current advertising, below is a list of companies that avoid, ban, or use the term “Christmas” in their advertising. We will continually update the list, so check back often.
Criteria – AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.
If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”
GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.
A company may be removed from the “bad” list by providing documentation to AFA.
Companies FOR “Christmas”
Bass Pro Shops
Bed Bath & Beyond
Dick’s Sporting Goods
Harris Teeter Stores
JoAnn Fabrics & Crafts Stores
Pier One Imports
Super D Drug Stores
Toys R Us
Companies marginalizing “Christmas”
Bath & Body Works
Companies against “Christmas”
Barnes & Noble
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