Black Friday — Santa Jimmy’s store guide for ‘keeping Christ in Christmas…’

AFA’s 2010 listing of top retailers and how they recognize Christmas

Based on current advertising, below is a list of companies that avoid, ban, or use the term “Christmas” in their advertising. We will continually update the list, so check back often.

Criteria – AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.

If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”

Color Code:

GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.

YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.

RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.

A company may be removed from the “bad” list by providing documentation to AFA.

Companies FOR “Christmas”

updated 11-17-10

Amazon.com

Bass Pro Shops

Bed Bath & Beyond

Belk

Best Buy

Big Lots

Books-A-Million

Cabella’s

Collective Brands

Costco

Dick’s Sporting Goods

Dollar Tree

Family Dollar

Dollar General

H.E.B. Stores

Hallmark

Harris Teeter Stores

Hobby Lobby

JC Penney

JoAnn Fabrics & Crafts Stores

Kmart

kohl’s

Kroger

Lowe’s

Macy’s

Meijer

Menard’s

Michael’s Stores

Neiman Marcus

Nordstrom

Petsmart

Pier One Imports

Publix

QVC

Rite Aid

Sears

Super D Drug Stores

Target

Toys R Us

Walgreens

Wal-Mart/Sam’s Club

Companies marginalizing “Christmas”

updated 11-17-10

Banana Republic

Bath & Body Works

Gap Stores

Hancock Fabrics

Hy-Vee Stores

Old Navy

Limited Brands

Safeway

Starbucks

Whole Foods

Companies against “Christmas”

updated 11-17-10

Barnes & Noble

CVS Pharmacy

Office Depot

Radio Shack

Staples

SUPERVALU

Victoria’s Secret

 END OF POST/SOURCE

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